About Zero2Five

About Zero2Five

Zero2Five helps B2B businesses build better sales systems and use AI automation to reduce manual work.

We combine hands-on sales systems work with practical automation. We fix how sales works, then build the workflows, CRM structure and automation that help the team follow the process day to day.

Zero2Five founders

Mike Gallop

The Sales Guy

Mike is a former CRO and Sales Director with over 20 years building and leading B2B revenue teams across SaaS, legal tech, fintech and scaling technology businesses. He has carried a number, run boards and built sales functions from a single founder seller to multi-region teams.

He works hands-on with founders and leadership teams to replace inconsistent, founder-dependent selling with a clear, measurable sales engine, the kind of structure investors and boards expect to see when a business moves from early traction to repeatable growth.

What Mike fixes for clients:

  • Sales process design and qualification frameworks (MEDDPICC, BANT)
  • Pipeline management and stage discipline
  • Forecasting accuracy and revenue predictability
  • CRM strategy and adoption (Salesforce, HubSpot)
  • GTM strategy, ICP and positioning
  • Sales team structure, comp plans and operating rhythm
  • Founder-led sales transition and first sales hires
  • Hiring, onboarding, ramp plans and coaching
  • Board-level commercial reporting and revenue strategy
  • Outbound and pipeline generation motion

Value to your business:

  • Replaces hero-selling with a repeatable system the whole team can run
  • Turns gut-feel forecasts into numbers the board can trust
  • Shortens new-hire ramp time and lifts win rates across the team
  • Frees founders from being the only person who can close
Mike on LinkedIn

Mark Ridgeon

The Tech Guy

Mark is an experienced COO and entrepreneur who has built, scaled and operated multiple businesses. His background sits at the intersection of operations, technology and AI, designing the systems that let lean teams run like much bigger ones.

He builds the practical AI automation for Zero2Five: CRM workflows, lead routing, follow-up sequences, reporting pipelines, meeting capture and multi-agent assistants that take the manual work out of sales, delivery and reporting. The goal is always the same, more output, less admin, cleaner data and better decisions.

What Mark builds for clients:

  • CRM automation and data hygiene
  • Sales admin reduction across the rep workflow
  • Lead routing, scoring and enrichment
  • Multi-step follow-up and nurture automation
  • Live reporting, dashboards and forecast inputs
  • AI-assisted account research and pre-call briefs
  • Meeting capture, summaries and CRM write-back
  • Proposal, quote and document automation
  • Internal AI assistants and multi-agent workflows
  • End-to-end process automation across sales, delivery and ops

Value to your business:

  • Removes hours of admin from every rep's week
  • Cleans up CRM data so forecasts are based on reality
  • Gives leaders real-time visibility without chasing updates
  • Scales operational capacity without scaling headcount
Mark on LinkedIn

Why sales systems and AI automation work better together

Sales problems rarely get fixed by software alone. Automation also fails when the process underneath it is unclear.

Zero2Five fixes both problems.

We help clients define the sales process, then build automation around it. That gives teams clearer ways of working, cleaner data, better follow-up and less admin.

FAQs

About the Zero2Five team

How the sales and automation sides of Zero2Five work together for growing B2B teams.

Who works on the sales systems side of Zero2Five?

Mike Gallop leads the sales systems work. He focuses on sales process, qualification, pipeline discipline, CRM adoption, forecasting, sales leadership and helping founder-led businesses build a repeatable sales engine.

Who works on the AI automation side of Zero2Five?

Mark Ridgeon leads the AI automation work. He focuses on CRM workflows, lead routing, follow-up automation, reporting, meeting summaries, internal AI assistants and practical systems that remove manual work.

Why does Zero2Five combine sales consultancy with AI automation?

Sales consultancy and AI automation work better together because automation needs a clear process to follow. Zero2Five fixes the commercial structure first, then builds automation that helps the team execute it consistently.

Do Mike and Mark work together on client projects?

Yes. Most projects combine sales process and systems thinking. Mike focuses on the commercial operating model, while Mark designs the workflows, automation and reporting that help the team use it day to day.